Faulty Visual Merchandising example in Mumbai.

 

 

 

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As I said I will be sharing the visual merchandising about other brands too, I am sharing about Pantaloons in this post.

Instead of saying it in words, I have created a moodboard expressing my concerns for Pantaloons.

Everywhere they say, we require people who can maintain Visual merchandising standards. Instead of all these job descriptions, I have the other end of the story in the High Street Phoneix Mall (Lower Parel) Mumbai.

Moreover, it is true that a picture speaks louder than words.

So a group of pictures trying to deliver the same.

Thanks.

 

Blend + Sudoku= Blendoku app

Visual Merchandising. Visual relates to the color and color relates to the color psychology.

com.lonelyfew.blendoku

I have recently came across this app called ‘Blendoku‘. This helps to strengthen the color knowledge, color blending.

When I played it in the beginning, I played till 33rd Level without a stop. It has got various levels. I am still on the simple level.

Try it out for yourself.

Thanks.

Please note whatever I use for myself, I share it here since it can be of help in Visual Merchandising. I am not promoting anything on anybody’s request.

 

 

 

Burberry’s simplicity in Visual merchandising

 Errr! I am in love with this word called ‘Observation’ and my Visual Merchandising faculty had wished me to do the same as a part of one of our class assignment. Observe. Analyse. Observe. Analyse.

We, as in our class was divided into groups of four. So we all went to four stores. The activity was to observe the Visual Merchandising practice in a Luxury brand and a large retail store format like Pantaloons, Big Bazaar. The brands we had chosen were, Burberry and Pantaloons, another set of The Collective and Big Bazaar.

burberry2_indesign_high

First we thought of approaching the Burberry store, which is in Palladium Mall, Mumbai. Me and my friends entered the evenly lit store. With our first step inside the store we just started observing as if we were all FBI agents who were asked to observe. We need to come back with few answers like  how many products are kept in a stack, props used, the attraction point when one enters the store, how the merchandise was displayed.

Luxury brands like to keep themselves simple that is the one thing which I realized after entering the store.

A table display in front with wooden tray as a prop.

Burberry-store-Stockholm

These wooden trays were carrying folded shirts, t-shirts, three at a time. Burberry’s display technique is very simple and easy. Belts were displayed in a manner which I haven’t seen anywhere. They had a standing wooden box of a fixture where only a part of belt was shown starting from the buckle and the two-third of it’s portion is hidden inside that hollow box, so that they can hide the other end of the belt hanging, which does not gives a clean look.

Thumbs up for that!

Another prop was a metallic cuboid frame to hang the scarf or a hanger of the shirt/t-shirt. These frames were kept at the top of wall displays, so that one can easily see. Another thing to notice is the sofa placed strategically inside the store .

burberry-scarf-and-space-frame

When it comes to hanging suits, jackets, they always hang two pieces of the same merchandise in two different sizes.They also hang a classic piece facing the customer while all the rest are displayed side ways all on the same rod within the shelf.

Burberry-Boutique-Luxury-British-Interior-Design

I must say Women’s section was exciting in comparison to the men’s section. The women section seemed it was nicely replenished of all the needed merchandise and the same was missing in the men’s section. I mean to say, there was variety to see in Burberry Women.

Mannequins were wearing the AW Collection standing on a podium creating a fashion Island .

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There were no window displays to look for. it was simple, a mannequin was standing in the limited window space. The store is something to look forward to. It’s ambience, the classy merchandise from Burberry.

I also looked for a damaged mannequin or chipped one from the edges. But I could not find any.

That’s all for Burberry from me. The other observations I ll be sharing in the next post. I thought of having a elaborate post on Burberry’s Visual Merchandising since it is known for class and sophistication.

Thank You

*All the pictures are taken from the internet.

 

 

 

 

Indian Wedding Grooms!

Hi,

We all know about India that it is a traditional country, full of colors, rituals. Marriage is also a part of this Indian tradition. Keeping all these things in mind, I have created few window display ideas for showcasing the Groom collection.

So, it has to be Indian elements, its colors like the instruments played during the wedding, red color. Red color because each one of us, who is from India recognizes it as the wedding color on a great level.

But we can always experiment with all these elements. I just wanted to create a royal experience and there are many ways of doing so. Two of them, I have shared here.

Drop in your ideas too, I can create a Window concept on that as well. One never know when that idea can reach the execution. I will definitely give credit to the person. 🙂

Please share your feedback.

Thanks everyone. 🙂

 

 

Jade Blue_1 Jade_Blue_2

 

Ten Illustrators To Follow Now

Visual treat 🙂

The WordPress.com Blog

From sketches to digital art narratives, here’s a visual journey into the worlds of ten illustrators on WordPress.com.

Brad Young

The drawings at Brad Young Art capture life’s little moments. From pen and ink to watercolor, and gardening to food to neighborhood spots, it’s easy to get lost sifting through Brad’s mix of doodles and sketches.

"Macchiato," Brad Young Art“Macchiato,” Brad Young Art

Sarah Goodreau

Sarah Goodreau, an illustrator living in Amsterdam, has a distinct style marked with the warmth you’ll find in children’s picture books, as well as the mystery of surrealist landscapes. In addition to illustration, Sarah is interested in video and stop-motion animation.

"Oh, Geez," Sarah Goodreau“Oh, Geez,” Sarah Goodreau

Marc Taro Holmes

At Citizen Sketcher, Montreal-based artist Marc Taro Holmes chronicles his location sketching, travel drawing, and plein air painting. His work-in-progress is refreshing, from airy landscapes to spirited pieces full of movement. When viewing his work, you can picture his hand moving…

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Wonders of the Spotlight

 

Another observation. I told you, I am just observing these days. Until and unless,my mind and my eyes are bored of it, badly, then only, I am not going to stop.

I feel ‘Light is so important’.It enables us to see things, find them,  lets us appreciate the beauty of picturesque landscapes.It is so wonderful to have light on this planet.Even if it is artificially produced then also it never loses its charm, at least in the VM World, where one has to arrange the lights as aesthetically as possible. 

Light is used to create an effect. LED Bulbs, Halogens, Fitted lights, ohh gosh! there are so many. These light effects readily attracts people/customers. This light helps the customers to fall in love with the beauty of the product. They say, ‘Be stingy about the lights and their use at home, save them but be generous on lights at your retail store’. 

I completely agree to this. To see it’s relevance, let’s have a look at few windows which made the best use of it.1234805_1459611620937509_473431859_n 1544347_1459611597604178_651387630_n 1948148_1459611630937508_1089828954_n 1920165_1459611604270844_1120618193_n princess-frog-a window-display British-India-window-display-Singapore

Picture Courtesy: Rare Basic, Best Window Displays, Retail Design Blog

Thank You all.

#britishindia #windowdisplay #eickhoffgermany #inspirationformumbai

Prospect Client’s Window Display.

 

Hi,

Once a Client came up to me asking if I can design a Window Display for them. I surely can, I knew. 🙂 . I created a Window Concept, keeping their beautiful Elephants in mind which are the Show pieces at their store and their logo too. I felt an urge to include elephants in the window. That too fabricated ones, colored, of course.

But first thoughts are sometimes really not appreciated. I say this because I fell in love with the idea of this window display but people around me told that it is not at all for the Indian people like people wont be able to understand the concept. And it is not a good Window Display, if it is not attractive to the target audience.

Finally, I am presenting this idea which I had in mind for them.

The core of the idea was Mumbai being a fast city, people has stopped noticing beautiful things which they could have seen on their way to work. They have stopped appreciating nature’s beauty or anything of that sort. I wished to have a window where only the colors of the product should hugely come up,not at all getting unnoticed, in any case.

Those beautiful, eye- catching elephants really caught my attention and that’s what I wished to present in the window. I wanted to show these brightly colored elephants against a gray backdrop. For this background image, I used Mumbai’s grayscale picture to let these bright elephants come up easily and wish each and every passer-by.

I wished this could’ve happened.

Do tell me, what you guys think of the idea. 🙂

Thanks.

#mumbaiwindowdisplay #thebombaystore #fort #mumbairetail