Observation..it is such a big word. It has got so much power, that brown table on the ivory colored floor, 40 steps or stairs in the staircase, that burgundy colored bed sheet where we all had the pyjama party. These minute details only comes to the mind when you observe. I wish interviews had asked me questions based on observations. At least, I would have loved to answer.
And when you have not done a course in Visual Merchandising, what you really have is the power of observation. From here onwards, I ll be telling my observations on VM:
The first one is ‘Let the Merchandise breathe‘. I think we all need space. It is not only for the living being category but for non-living things too. This is the perfect space, where the merchandise stays. not too close with the other product not too far. It is just the right space. This space allows the right amount of light hogging over the merchandise, so it catches the eye of the customer. If the most special or most the important merchandise is hidden, then what is the use of keeping it in the store.
No customer wants to go and spend hours finding the right merchandise in a rack/shelf or anywhere in the store. They would like the merchandise to come up and say ‘Hello’ I am here. Are you looking for me? 🙂 I can imagine, this can be so great and impressive.